Marketing Manager
Remote • Full-time
Marketingopen
To grow the iorUp platform by driving user acquisition, engagement, and brand awareness through agile, data-driven, and creative marketing strategies in Myanmar and Japan.
Job Requirements
- Age must be 28 years old and above
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 4+ years of experience in marketing, digital marketing, or growth marketing (startup experience preferred)
- Experience in mobile apps, platforms, software, or tech products is a strong advantage
- Knowledge of digital marketing tools, analytics, and performance tracking
- Creative, proactive, and hands-on mindset
- Strong communication and collaboration skills
- English required; Japanese language is a plus
- Ability to work independently in a startup environment
Job Descriptions / Responsibilities
- Plan and execute marketing strategies for user acquisition, engagement, and retention (B2C / B2B)
- Manage digital marketing channels (Social Media, Performance Ads, Content Marketing, App Store Optimization & SEO, etc.)
- Work closely with Business Development & Marketing Team Members to support business goals
- Create marketing campaigns to attract new users and support partnerships
- Analyze campaign performance, user behavior, and market trends to optimize marketing efforts
- Conduct market research and competitor analysis to identify opportunities and user pain points
- Manage brand messaging and ensure consistent communication across all channels
- Support launch of new features, promotions, and partnerships
- Handle marketing execution in a fast-paced startup environment
KPIs
- New users register users acquired & DAUs
- User engagement and retention rate
- Marketing campaign performance
- Brand awareness and reach
- Marketing contribution to revenue growth
Key Note
- The Marketing Manager role at iorUp is focused on growing a platform, not selling physical products. As a startup, this role requires a hands-on, flexible, and growth-oriented mindset, working closely with BD and Marketing team members to turn users into long-term loyal users.
If you believe you’re the right fit, send your CV to contact@iorup.com